Opt Out Tools

California consumers may use these tools to send requests under the California Consumer Privacy Act (CCPA) for this browser to opt out of the sale of personal information by some or all of the participating companies.

Using these tools, you can learn about the participating companies and their privacy practices. You can also send requests to opt out under the CCPA to some or all of these companies.

Web Tool App Tool

Privacy Icon

When you see this green icon, you can click on it and learn about the California Consumer Protection Act (CCPA) and send opt-out requests.


What is the CCPA?

CCPA was enacted to provide California consumers with transparency about how personal information is collected or used, and to provide them with certain rights. It goes into effect on January 1, 2020.

About This Tool

This Opt-Out Tool is provided by the Digital Advertising Alliance (DAA). DAA is an independent non-profit organization that establishes and enforces responsible privacy practices across the digital advertising ecosystem, providing consumers with enhanced transparency and control through multifaceted principles that apply to various types of data gathered in desktop, mobile web, or mobile app environments for a variety of purposes. The DAA also administers the YourAdChoices and Political Ads programs, and is led by leading advertising and marketing trade associations.

To report a problem with the Opt-Out Tool click here.
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